Chinese Outbound Tourist Behaviour: An International Perspective

Chinese Tourist Outbound Behaviour explores the evolution of China's tourism market, behavior, and future prospects, featuring insights from industry experts across 11 countries. It provides a comprehensive overview of Chinese tourists and their characteristics, coinciding with the growing interest in Chinese tourism as the world's top market. The book addresses key issues and offers suggestions for maximizing the market's potential, making it valuable for students, professionals, and stakeholders in the tourism industry.

Format: Hardback
Length: 260 pages
Publication date: 23 June 2022
Publisher: Taylor & Francis Ltd

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China's tourism market, delves into the behaviour of Chinese tourists, and considers how the country's tourism landscape will expand in the future.

Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market's status.

Chapters address the future of Chinese tourism, providing industry stakeholders with an up-to-date view on this valuable market along with suggestions to best harness the market's power.

Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies, and stakeholders, authorities, establishments, and employees within the tourism industry. This book offers readers greater knowledge about the past, present, and future of the Chinese outbound tourism market.

Weight: 680g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367639181