Chinese Propaganda Posters

Heroic workers, busy factories, and eager schoolchildren: this fascinating book brings together key artworks from Max Gottschalk’s collection of Chinese propaganda posters. Made between 1949 and the early 1980s, these posters document the utopian dreams of the Chinese Communist Party and its campaign for people’s hearts and minds.

Format: Hardback
Length: 320 pages
Publication date: 04 December 2021
Publisher: Taschen GmbH

With his smooth, warm, ruddy face which radiated light in all directions, Chairman Mao Zedong was a fixture in Chinese propaganda posters produced between the birth of the People’s Republic in 1949 and the early 1980s.

Chairman Mao, portrayed as a stoic superhero (aka the Great Teacher, the Great Leader, the Great Helmsman, the Supreme Commander), appeared in all kinds of situations (inspecting factories, smoking a cigarette with peasant workers, standing by the Yangzi River in a bathrobe, presiding over the bow of a ship, or floating over a sea of red flags), flanked by strong, healthy, ageless men and “masculinized” women and children wearing baggy, sexless, drab clothing. The goal of each poster was to show the Chinese people what sort of behavior was considered morally correct and how great the future of Communist China would be if everyone followed the same path toward utopia by uniting together.

This book brings together a selection of colorful propaganda artworks and cultural artifacts from Max Gottschalk’s vast collection of Chinese propaganda posters, many of which are now extremely rare.

Weight: 2794g
Dimension: 341 x 523 x 33 (mm)
ISBN-13: 9783836589512
Edition number: Multilingual ed