Fridrik Larsen
Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands
Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands
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Excellent- More about Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands
Format: Paperback / softback
Length: 150 pages
Publication date: 22 June 2024
Publisher: Springer International Publishing AG
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Weight: 228g
Dimension: 208 x 147 x 12 (mm)
ISBN-13: 9783031299681
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