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Commodity Marketing: Strategies, Concepts, and Cases
Commodity Marketing: Strategies, Concepts, and Cases
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- More about Commodity Marketing: Strategies, Concepts, and Cases
Format: Hardback
Length: 425 pages
Publication date: 23 April 2022
Publisher: Springer Nature Switzerland AG
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Weight: 816g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030906566
Edition number: 1st ed. 2022
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