Communicating in Extreme Crises: Lessons from the Edge

This book provides an evidence-based approach to handling common, extreme crises, which create unique demands for crisis managers and require different advice and KPIs than traditional crises. It offers a guide for communicating effectively during extreme crises and includes case studies of real-world events such as the Westpac money laundering, VW emissions, and COVID-19 crises.

Format: Hardback
Length: 158 pages
Publication date: 17 March 2022
Publisher: Taylor & Francis Ltd

This comprehensive book offers a groundbreaking approach to navigating common and extreme crises, tackling the unique challenges posed by these situations. Moral outrage is a central aspect of extreme crises, rendering traditional crisis communication strategies ineffective. Crisis managers face unprecedented demands in these scenarios, and the traditional advice and key performance indicators (KPIs) no longer apply.

Through rigorous research, the book establishes the nature of extreme crises, identifies the most effective crisis response strategies, and highlights the key outcomes that crisis managers should measure. It serves as a valuable guide for communicating effectively during extreme crises, drawing upon experimental research to validate the effectiveness of crisis communication interventions.

Designed for a broad audience, including scholars, practitioners, and students in the fields of crisis communication, public relations, corporate communication, strategic communication, and organizational communication programs and management, this book provides a comprehensive overview of the topic. It includes extended case studies that examine communication within significant events such as the Westpac money laundering, VW emissions, and COVID-19 crises, providing real-world insights and practical applications.

By delving into the complexities of extreme crises, this book offers valuable insights and practical strategies for crisis managers, policymakers, and anyone seeking to prepare for and respond to these challenging situations effectively.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367556792