Community Building for Marketers: How to Connect, Engage and Foster Growth

Community Building for Marketers is a practical guide for marketing professionals to develop and optimize thriving brand communities, providing frameworks, success metrics, and real-world examples to enhance brand loyalty and drive long-term business growth.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 March 2025
Publisher: Kogan Page Ltd

Community Building for Marketers is a comprehensive guide designed for mid-career marketing professionals seeking to develop and optimize thriving brand communities. Written by expert Areej AbuAli, this practical resource provides step-by-step frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships.

In this guide, you will learn how to:

Develop and implement a clear vision, mission, and set of values for your community.

Apply principles to start, grow, and sustain engaged brand communities.

Define success metrics tailored to your business goals and community type.

Learn from real-world examples, including Buffer, Sanity, and The TEFL Org.

Optimize community marketing to transform customers into active brand advocates.

Filled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.

Themes include community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth, and more.

Whether you are a marketing professional looking to enhance your skills or a business owner seeking to build a stronger brand community, Community Building for Marketers is a must-read.

Weight: 402g
Dimension: 234 x 158 x 16 (mm)
ISBN-13: 9781398616936