Christopher Murphy
Competitive Intelligence: Gathering, Analysing and Putting it to Work
Competitive Intelligence: Gathering, Analysing and Putting it to Work
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- More about Competitive Intelligence: Gathering, Analysing and Putting it to Work
Format: Paperback / softback
Length: 302 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan
Weight: 540g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032837581
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