Conferences and Conventions: A Global Industry

The fourth edition of Conferences and Conventions: A Global Industry is a comprehensive guide to the global conference, convention, and meetings industry, covering its origins, structure, future development, economic, social, and environmental impacts, and strategies, practices, knowledge, and skills required to organize memorable events. It includes additional sections on technological advancements and opportunities and the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice. It is an invaluable resource for students, event planners, and practitioners in the industry.

Format: Hardback
Length: 360 pages
Publication date: 11 July 2022
Publisher: Taylor & Francis Ltd

The fourth edition of Conferences and Conventions: A Global Industry, a comprehensive guide to the world of conferences, conventions, and meetings, has been fully revised and updated to reflect the latest trends and emerging topics in this dynamic industry. Written by industry experts, this book offers an expert-led introduction to the key elements of the global conference, convention, and meetings industry, providing a comprehensive overview of its origins, structure, and future development.

In this comprehensive text, the authors examine the conference industry's economic, social, and environmental impacts, exploring its historical roots, current practices, and potential future directions. They provide an in-depth analysis of the strategies, practices, knowledge, and skills required to organize memorable conferences and similar business events, covering all the planning and operational processes involved.

Recognizing the global nature of the industry, this edition takes an international approach, incorporating additional sections on the rise of technological advancements and opportunities, as well as the rise of virtual and hybrid events in the post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice.

Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource for students pursuing events management, hospitality, and tourism courses, as well as for event planners and practitioners already working in the conference industry. Whether you are a seasoned professional or just starting your career in this field, Conferences and Conventions: A Global Industry will provide you with the knowledge and skills you need to succeed in this exciting and rapidly evolving industry.

Weight: 857g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032288796
Edition number: 4 ed