Conferences and Conventions: A Global Industry

The fourth edition of Conferences and Conventions: A Global Industry is a comprehensive guide to the global conference, convention, and meetings industry, covering its origins, structure, future development, economic, social, and environmental impacts, and strategies, practices, knowledge, and skills required to organize memorable events. It includes additional sections on technological advancements and opportunities and the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, it includes integrated case studies to highlight current issues and demonstrate theory in practice.

Format: Paperback / softback
Length: 360 pages
Publication date: 11 July 2022
Publisher: Taylor & Francis Ltd

The fourth edition of Conferences and Conventions: A Global Industry, a comprehensive guide to the world of conferences, conventions, and meetings, has been fully revised and updated to reflect the latest trends and emerging topics in this dynamic industry. Written by industry experts, this book offers an expert-led introduction to the key elements of the global conference, convention, and meetings industry.

In its pages, readers will explore the origins, structure, and future development of the conference industry, as well as its economic, social, and environmental impacts. The book provides an in-depth analysis of the strategies, practices, knowledge, and skills required to organize memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes involved.

Following an international approach, this edition includes additional sections on the increasing role of technology in the industry, as well as the rise of virtual and hybrid events in the post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice.

Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource for students pursuing events management, hospitality, and tourism courses, as well as for event planners and practitioners already working in the conference industry. Whether you are a seasoned professional or just starting your journey in the world of conferences and events, Conferences and Conventions: A Global Industry will provide you with the knowledge and tools you need to succeed.

Dimension: 254 x 178 (mm)
ISBN-13: 9781032288802
Edition number: 4 ed