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Zizheng Yu
Consumer Activism in China: Video and Beyond
Consumer Activism in China: Video and Beyond
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- More about Consumer Activism in China: Video and Beyond
This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durée of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice.
- Publication date: 26 April 2025
- Page count: 243
- Dimensions: Height 210 mm; Width 148 mm
- Publisher: Springer International Publishing AG
- Format: Hardback
- ISBN-13: 9783031832574
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