Consumer Behavior

The authors of Consumer Behavior provide a comprehensive examination of consumer behavior, covering social media, global mindset, and ethical aspects, with a streamlined pedagogical framework for undergraduates, graduate students, MBAs, and executives.

Format: Paperback / softback
Length: 368 pages
Publication date: 01 February 2023
Publisher: John Wiley & Sons Inc

In the captivating realm of Consumer Behavior, the authors present a groundbreaking exploration, seamlessly merging a comprehensive introduction to the subject with a comprehensive review of prevalent and significant consumer behaviors. Moreover, they delve into the contemporary social issues that profoundly impact consumer behavior, encompassing the ever-evolving landscape of social media, the global mindset of consumer behaviors, and the ethical dimensions of consumer behavior.

Drawing upon their extensive research and teaching expertise, the authors have crafted a streamlined pedagogical framework that aims to impart a fresh and contemporary perspective within the discipline. This textbook is a valuable resource for undergraduates, graduate students, MBAs, and executives alike, who are eager to gain deeper insights into the intricate world of consumers. Within its pages, you will discover:

An accessible introduction to and comprehensive overview of consumer behavior
A thorough exploration of the consumer buying process
A dedicated focus on global, ethical, and social media issues that are pivotal in shaping consumer behavior
Supplementary materials, including PowerPoint slides and a Test Bank, to enhance the teaching experience for instructors

Consumer Behavior is a testament to the authors' dedication to advancing knowledge and understanding in the field. Whether you are a student, professional, or simply interested in gaining a deeper appreciation for the complex dynamics of consumer behavior, this edition is a must-read. Prepare to embark on a transformative journey of discovery as you unravel the secrets behind consumer decision-making, explore the impact of social media on consumer behavior, and gain a broader perspective on the ethical considerations that shape our interactions with products and services.

Weight: 635g
Dimension: 252 x 201 x 18 (mm)
ISBN-13: 9781119912415