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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
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- More about Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Format: Paperback / softback
Length: 266 pages
Publication date: 14 October 2024
Publisher: Taylor & Francis Ltd
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
Weight: 490g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032924168
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