Morris B. Holbrook
Consumer Behavior: New Essays on the Study of Consumption
Consumer Behavior: New Essays on the Study of Consumption
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- More about Consumer Behavior: New Essays on the Study of Consumption
Format: Paperback / softback
Length: 280 pages
Publication date: 02 December 2024
Publisher: Taylor & Francis Ltd
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
Weight: 456g
Dimension: 155 x 234 x 19 (mm)
ISBN-13: 9781032908854
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