Consumer Behaviour

This textbook provides a comprehensive introduction to Consumer Behaviour, covering psychological and sociological aspects, with examples from around the world, and updated to cover the impacts of the Covid-19 pandemic and technology. It is essential reading for students studying Consumer Behaviour.

Format: Paperback / softback
Length: 616 pages
Publication date: 01 May 2023
Publisher: SAGE Publications Ltd

This engaging and visually appealing textbook offers a comprehensive introduction to consumer behavior, employing an accessible writing style, captivating examples, and a wealth of learning features to engage students. With a balanced coverage of psychological and sociological aspects of consumer behavior, the text showcases examples from global brands and B2B companies, providing a diverse perspective.

In this updated edition, the authors have extensively revised the content to address the profound impacts of the COVID-19 pandemic on consumer behavior, as well as the ongoing effects of technology, social media, digitalization, and climate change on shaping consumer behaviors. This textbook is an indispensable resource for all students pursuing studies in consumer behavior, offering valuable insights and perspectives from a renowned professor in the field.

Zubin Sethna, a Professor of Entrepreneurial Marketing and Consumer Behavior at Regents University London, brings his expertise and academic rigor to this textbook, making it an invaluable resource for students seeking to understand the complex dynamics of consumer behavior in today's rapidly changing world.

Weight: 1326g
Dimension: 190 x 248 x 32 (mm)
ISBN-13: 9781529754056
Edition number: 5 Revised edition