AndrewSmith
Consumer Behaviour and Analytics
Consumer Behaviour and Analytics
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- More about Consumer Behaviour and Analytics
This book offers a unique and contemporary perspective on consumer behavior, combining research with practical data analytics for data-driven decision-making. It is suitable for courses across consumer behavior, marketing analytics, and big data analytics, with up-to-date case studies and resources for lecturers.
Format: Hardback
Length: 214 pages
Publication date: 08 November 2023
Publisher: Taylor & Francis Ltd
This groundbreaking text stands apart from its competitors in the field by offering a fresh and contemporary perspective on consumer behavior. By seamlessly merging research with practical data analytics, it empowers data-driven decision-making. Its comprehensive coverage makes it an invaluable resource for courses spanning consumer behavior, marketing analytics, and big data analytics. Packed with up-to-date case studies and vignettes from diverse global contexts, it includes thought-provoking reflective questions and comprehensive teaching resources for lecturers. Whether you're a student or an educator, this text is your key to unlocking insights into the complex world of consumer behavior and driving successful outcomes in today's data-driven marketplace.
Weight: 585g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032388373
Edition number: 2 ed
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