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Consumer Behaviour and Digital Transformation
Consumer Behaviour and Digital Transformation
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Format: Paperback / softback
Length: 364 pages
Publication date: 11 March 2024
Publisher: Taylor & Francis Ltd
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
Weight: 672g
Dimension: 245 x 175 x 26 (mm)
ISBN-13: 9781032149769
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