Consumer Behaviour in Tourism

The fourth edition of this bestselling text provides students with a comprehensive understanding of the nature of tourism and contemporary tourist behavior, and how this knowledge can be used to manage and market tourism effectively in various sectors. It includes new material on ICT developments, climate change, sustainability, crises, and natural disasters, as well as thirty international case studies and online resources.

\n Format: Paperback / softback
\n Length: 484 pages
\n Publication date: 15 December 2020
\n Publisher: Taylor & Francis Ltd
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The fourth edition of this bestselling text is a comprehensive and up-to-date resource for students seeking to gain a deep understanding of the nature of tourism and contemporary tourist behavior. It provides students with a valuable toolkit for managing and marketing tourism effectively across a wide range of sectors, including tour operations, hospitality, visitor attractions, transportation, retail travel, cruising, and airlines.

In this revised and updated edition, the book delves into the latest developments and trends in the tourism industry, including the impact of Information Communication Technologies (ICT) on tourism, such as social media, augmented reality (AR), and virtual reality (VR). It also explores the complex relationships between climate change, sustainability, and tourist behavior, as well as the impact of crises and natural disasters on tourism and the cruise industry.

To enhance the learning experience, the book includes thirty brand new international case studies covering topical issues such as Airbnb, travel blogs, over-tourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, solo travel, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica. These case studies provide real-world examples and insights into the challenges and opportunities facing the tourism industry today.

In addition to the case studies, the fourth edition offers new online resources, including PowerPoint slides and a case archive, to support teaching and learning. Each chapter concludes with conclusions, discussion points, essay questions, and exercises to facilitate student-centered learning and help students assess their understanding of the material.

This book is an essential resource for students studying tourism, providing them with a comprehensive and practical understanding of the industry and its various aspects. It equips students with the knowledge and skills necessary to succeed in today's competitive tourism landscape and contributes to the development of sustainable and responsible tourism practices.

\n Weight: 986g\n
Dimension: 174 x 246 x 27 (mm)\n
ISBN-13: 9780367495596\n
Edition number: 4 New edition\n