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Jean-Eric Pelet
Consumer Behaviour: Understanding Consumers in a Digital Landscape
Consumer Behaviour: Understanding Consumers in a Digital Landscape
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- More about Consumer Behaviour: Understanding Consumers in a Digital Landscape
Format: Paperback / softback
Length: 344 pages
Publication date: 03 March 2025
Publisher: Kogan Page Ltd
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
Weight: 592g
Dimension: 239 x 171 x 22 (mm)
ISBN-13: 9781398618619
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