AndrewSmith,Evgeniya Lukinova,John Harvey,Gavin Smith,Roberto Mansilla,James Goulding,Georgiana Nica-Avram
Consumer Decision-Making, Analytics and AI
Consumer Decision-Making, Analytics and AI
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Format: Hardback
Length: 142 pages
Publication date: 27 June 2025
Publisher: Taylor & Francis Ltd
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Weight: 460g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032830445
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