Magdalena Kosiada-Sylburska,PawelBryla
Consumer Engagement in the Cultural Sector: Museums and Science Centres
Consumer Engagement in the Cultural Sector: Museums and Science Centres
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Format: Hardback
Length: 312 pages
Publication date: 31 March 2025
Publisher: Taylor & Francis Ltd
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.
Weight: 760g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032909912
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