PawelBryla,TomaszDomanski
Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
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- More about Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
Format: Paperback / softback
Length: 336 pages
Publication date: 27 May 2024
Publisher: Taylor & Francis Ltd
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032269023
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