Consumer Goods Subscriptions: How to Win in Retail in the 21st Century

Digitalization has changed our economy and is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. It defines and differentiates four subscription types in terms of surprise and personalization and provides a step-by-step concept for successfully implementing subscriptions and optimizing subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior.

\n Format: Paperback / softback
\n Length: 73 pages
\n Publication date: 06 December 2021
\n Publisher: De Gruyter
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Digitalization has brought about significant transformations in our economy, and the impending automation of consumption is set to trigger even more profound upheavals. As consumers seek to streamline their daily routines, they are increasingly opting for subscriptions or season tickets, which offer a convenient and hassle-free way to acquire various consumer goods. This book specifically delves into the realm of subscriptions for consumer products, which were traditionally purchased in stationary retail stores.

Consumer Goods Subscriptions provides an in-depth exploration of the different types of subscriptions that are prevalent in today's world and identifies the industries that are poised to experience significant growth in the subscription market in the future. The authors define and categorize four distinct subscription types based on the element of surprise and personalization. They offer a comprehensive framework for successfully implementing subscriptions, guiding retailers through the process of optimizing subscription revenues and profits.

This book is invaluable for retail managers who aim to seize the opportunities presented by this new revenue model and adapt to changing customer behavior by offering appropriate subscription services. By understanding the various subscription types, retailers can tailor their offerings to meet the diverse needs and preferences of their customers, fostering customer loyalty and driving business growth.

In conclusion, Digitalization has revolutionized the way we consume goods, and the emergence of subscriptions is poised to shape the future of the retail industry. Consumer Goods Subscriptions offers a comprehensive guide for retailers seeking to capitalize on this trend and provide their customers with a seamless and personalized shopping experience.

\n Weight: 130g\n
Dimension: 155 x 229 x 23 (mm)\n
ISBN-13: 9783110735116\n \n