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Shulph Ink

Consumer Happiness: Multiple Perspectives

Consumer Happiness: Multiple Perspectives

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  • More about Consumer Happiness: Multiple Perspectives

Format: Hardback
Length: 285 pages
Publication date: 06 May 2021
Publisher: Springer Verlag, Singapore

This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

Weight: 617g
Dimension: 235 x 155 (mm)
ISBN-13: 9789813363731
Edition number: 1st ed. 2021

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