HudaKhan,RichardLee,PolymerosChrysochou
Consumer Packaging Strategy: Localisation in Asian Markets
Consumer Packaging Strategy: Localisation in Asian Markets
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Format: Paperback / softback
Length: 150 pages
Publication date: 08 October 2024
Publisher: Taylor & Francis Ltd
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Weight: 260g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032324036
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