Springer International Publishing AG
Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape
Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape
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- More about Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape
The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.
- Publication date: 13 March 2025
- Page count: 306
- Dimensions: Height 210 mm; Width 148 mm
- Publisher: Springer International Publishing AG
- Format: Hardback
- ISBN-13: 9783031746567
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