Content Strategy: A How-to Guide

This textbook provides a how-to guide for content strategy, covering essential skills such as audience analysis, content auditing, and collaborating with other content developers. It is suitable for students and professionals in content strategy, content management, and technical communication, and offers a comprehensive introduction for professionals looking to develop their skills.

Format: Hardback
Length: 202 pages
Publication date: 30 November 2022
Publisher: Taylor & Francis Ltd

This comprehensive text provides a comprehensive guide to content strategy, empowering students and professionals to understand and master the skills required to develop and manage technical content in a variety of professional contexts. The landscape of technical communication has undergone a transformative shift due to emerging technologies such as content management systems, open-source information architecture, and application programming interfaces, which have revolutionized the way professionals create, edit, manage, and deliver content. This textbook aims to equip students and professionals with the necessary skills for this evolving marketplace. It guides readers through essential skills such as audience analysis, content auditing, assembling content strategy plans, collaborating with other content developers, identifying appropriate communication channels, and designing, delivering, and maintaining genres tailored to those channels. Drawing from decades of research and practice in content strategy, this text offers a thorough and introductory exploration of this essential area.

Content Strategy serves as a foundational or supplementary textbook for undergraduate and graduate courses, as well as certification programs, in content strategy, content management, and technical communication. It also serves as an accessible introduction for professionals seeking to enhance their skills and knowledge.

Weight: 580g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367759506