Shulph Ink
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
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Format: Paperback / softback
Length: 202 pages
Publication date: 30 July 2025
Publisher: Taylor & Francis Ltd
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
Weight: 410g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032412238
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