Corporate Communication: A Guide to Theory and Practice

The textbook "Corporate Communication" is a popular and market-leading resource for students and educators, providing comprehensive coverage of corporate communication, including changes to the workplace due to the Covid-19 pandemic, digital disruption, sustainability, social justice, and inclusion. Updated case studies include Starbucks, Amazon, Microsoft, and British Airways.

Format: Hardback
Length: 360 pages
Publication date: 11 November 2023
Publisher: SAGE Publications Ltd

The textbook, which has established itself as a market-leading resource in the field of corporate communication, remains the authoritative and definitive text for students and educators alike. In response to the evolving landscape of the workplace, particularly in the wake of the COVID-19 pandemic and the shift towards hybrid working, significant updates have been made to this edition. The book now incorporates a comprehensive examination of the impact of digital disruption and transformation on corporate communication, particularly in the context of the emerging 'metaverse'. It also delves into the growing emphasis on sustainability, societal impact, purpose, and corporate social responsibility, recognizing the crucial role of social justice and inclusion within organizations and their relationship to organizational communication.

To enrich the learning experience, the textbook features updated case studies that encompass renowned companies such as Starbucks, Amazon, Microsoft, and British Airways. These case studies provide real-world examples and practical insights into the challenges and strategies employed by these organizations in their communication endeavors.

Designed as a comprehensive resource for communication courses, including corporate communication, organizational communication, management communication, strategic communication, and public relations, this textbook is invaluable for students seeking to gain a deep understanding of the field. Authored by Joep Cornelissen, Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University, the book combines academic rigor with practical applications, making it an essential tool for both scholars and professionals alike.

In conclusion, this updated and expanded edition of the textbook on corporate communication continues to be a cornerstone of the field, providing comprehensive coverage of the latest trends, challenges, and opportunities in corporate communication. Whether you are a student, professional, or simply interested in understanding the dynamics of effective communication, this book is a must-read for anyone seeking to excel in this critical area.

Dimension: 242 x 170 (mm)
ISBN-13: 9781529600032
Edition number: 7 Revised edition