Corporate Culture Practices of German Corporations in the Host Country Indonesia: An Analysis from the Perspective of Indonesian Employees, Managers and German Expatriates

This study explores the corporate cultural practices of German companies in Indonesia from the perspectives of Indonesian employees, managers, and German expatriates. It identifies four cultural issues that are fundamental to these practices: integrity, leadership, language, and working relationships. The study concludes that these issues can be overcome through strategies such as cultural training, cross-cultural communication, and the creation of a family-like working environment.

Format: Paperback / softback
Length: 261 pages
Publication date: 14 October 2022
Publisher: Springer Fachmedien Wiesbaden

This comprehensive study delves into the corporate cultural practices of German companies in the vibrant host country of Indonesia, shedding light on the perspectives of Indonesian employees, managers, and German expatriates. With a keen focus on the intercultural challenges that arise in the daily cooperation between Indonesian and German organizational members, the study employs qualitative methods to explore these challenges from various angles. Through in-depth interviews, analysis of internal company journals and newsletters, and firsthand observations made by the author as a professional stranger at Indonesian sites of German multinational companies, a rich tapestry of insights is unraveled.

The study reveals that four cultural issues stand as fundamental pillars in the corporate culture of German companies in Indonesia. Firstly, the implementation of a culture of integrity is paramount, as it fosters trust, respect, and ethical behavior among organizational members. Secondly, the challenges of leadership in a hierarchy-driven social environment require effective management, as German companies operate within a structured organizational structure. Thirdly, the daily use of language and the flow of information in a multilingual professional environment demand a nuanced understanding and communication skills. Lastly, the creation and maintenance of harmonious, family-like working relationships are essential for fostering a positive work environment and achieving organizational goals.

By examining these cultural factors, the study provides valuable insights into the dynamics of cross-cultural collaboration and offers practical strategies for overcoming the challenges that arise in this context. It underscores the importance of cultural sensitivity, open communication, and a willingness to adapt and learn in order to thrive in a globalized business environment. This study contributes to the growing body of knowledge on corporate culture and international business, offering valuable insights for both practitioners and scholars alike.

Weight: 379g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658392888
Edition number: 1st ed. 2022