Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies

The Corporate Explorer Fieldbook provides a step-by-step guide for corporate entrepreneurs to build successful, market-ready ventures from within existing organizations. It offers tools, methodologies, and techniques to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and secure authentic and enthusiastic buy-in for new ventures at the executive level.

Format: Paperback / softback
Length: 272 pages
Publication date: 29 August 2023
Publisher: John Wiley & Sons Inc

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a comprehensive guide that provides valuable insights and techniques for creating successful market-ready ventures within existing organizations. Authored by accomplished experts, this fieldbook offers a step-by-step approach to developing a practical strategy, gathering market insights, creating a Jobs-To-Be-Done market canvas, conducting customer research, reducing organizational risk, and securing authentic and enthusiastic buy-in at the executive level.

One of the key strengths of this fieldbook is its focus on conducting micro-experiments to distinguish legitimate business opportunities from ideas that lack traction. By employing these experiments, corporate entrepreneurs can validate their ideas and gather valuable data to support their ventures. The book also provides practical tips and techniques for conducting customer discovery interviews, which are essential for ideating, incubating, and scaling ideas within large companies.

Generating breakthrough ideas from within large companies is another challenge that the Corporate Explorer Fieldbook addresses. The authors offer practical strategies and techniques for identifying and developing innovative solutions that address market needs and exceed customer expectations. By leveraging the resources and expertise of existing organizations, corporate entrepreneurs can tap into a wealth of knowledge and creativity to create new and disruptive products and services.

In addition to its practical guidance, the Corporate Explorer Fieldbook provides valuable insights into the mindset and behaviors of corporate explorers. The authors offer valuable advice on how to navigate the complex dynamics of established companies, build relationships with key stakeholders, and secure support for your new ventures. They also discuss the importance of resilience and adaptability in the face of challenges and setbacks.

Overall, the Corporate Explorer Fieldbook is an indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies. It offers a comprehensive and practical guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations. Whether you are a seasoned entrepreneur or a corporate professional looking to expand your career, this fieldbook will provide you with the tools and techniques you need to succeed in the world of corporate innovation.

Weight: 502g
Dimension: 187 x 235 x 19 (mm)
ISBN-13: 9781394159222