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Steve Robinson

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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  • More about Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Format: Paperback / softback
Length: 224 pages
Publication date: 16 September 2020
Publisher: Thomas Nelson Publishers

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Weight: 208g
Dimension: 141 x 212 x 18 (mm)
ISBN-13: 9781400213221

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  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

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