Steve Robinson
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
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- More about Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Format: Paperback / softback
Length: 224 pages
Publication date: 16 September 2020
Publisher: Thomas Nelson Publishers
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Weight: 208g
Dimension: 141 x 212 x 18 (mm)
ISBN-13: 9781400213221
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