Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

The concept of luxury has become part of modern Western culture, and this book explores the many issues and debates surrounding it. It examines the industry structures, hierarchies, and working structures of the ateliers, production facilities, origin of materials, manufacture, and technology's impact on consumption, retail, and sales. The authors, who are practitioners and academics, offer distinct viewpoints on luxury, appealing to academics, educators, industry specialists, and anyone interested in the concept.

Format: Paperback / softback
Length: 224 pages
Publication date: 30 June 2022
Publisher: Intellect Books

The concept of luxury has firmly established itself within contemporary Western culture, permeating both established and emerging economies. This comprehensive book delves into the myriad issues and ongoing debates surrounding the notion of luxury, offering a comprehensive exploration.

In this groundbreaking research, the authors address contentious topics surrounding perceptions of luxury, its intricate relationship with contemporary branding strategies crafted by marketers, and the profound impact this has on consumers and their purchasing habits. Crafting Luxury takes a deep dive into the realm of luxury and luxury brands, encompassing a wide range of entities, from established conglomerates with a long heritage to emerging models with innovative practices. It examines the industry's structures, including production processes, hierarchies, and their profound influence on internal and external perceptions of luxury, spanning from the makers to the sellers and consumers alike.

Furthermore, the book pays close attention to the working dynamics of ateliers, production facilities, the origins of materials, manufacturing processes, and the transformative impact of technology on consumption, retail environments, sales, and overall consumer experiences. By providing a firsthand account from an insider's perspective, Crafting Luxury offers a profound understanding of this intricate world.

The authors, each bringing their unique expertise and perspectives, are practitioners and academics with extensive experience in the luxury industry. Their multidisciplinary approach to dissecting the complexities of luxury adds depth and richness to the debate, offering diverse viewpoints, thoughts, and interpretations of this esteemed concept.

Crafting Luxury appeals to a wide audience, including academics and educators, industry specialists, and anyone with an interest in luxury as a concept. It serves as a valuable resource for those pursuing studies in art history, history, social sciences, and other academic and industry disciplines. The book provides a comprehensive and insightful exploration of the world of luxury, offering valuable insights and perspectives that will enrich the understanding of this fascinating subject matter.

Dimension: 244 x 170 (mm)
ISBN-13: 9781789385809