Creating Experience Value in Tourism

Research offers various approaches to value creation in tourism, including co-creation, consumer behavior, and resource configuration. This 2nd edition provides a practical translation of these approaches and includes a framework to distinguish among key resources. It is a valuable resource for researchers and students of tourism and related industries.

Format: Hardback
Length: 272 pages
Publication date: 18 June 2018
Publisher: CABI Publishing

Research offers a diverse range of approaches to value creation, encompassing a collection of definitions, perspectives, and interpretations regarding how tourists, as customers, generate value both individually and in collaboration with others. This comprehensive exploration is presented in the form of a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. In order to provide a clearer understanding of these approaches, the second edition of Creating Experience Value in Tourism has been extensively revised and updated. This revised edition includes a framework that distinguishes among the key resources or antecedents of customer value. It also introduces the concept of co-creation of value within the tourist experience, examining the available definitions, structures, and models. Additionally, a new chapter has been added to address value creation and resource configuration. The book also takes into account consumer behavior and the various factors that influence value creation from both physiological and psychological perspectives. To enhance comprehension, a new full-color internal design has been introduced. Concluding with a summary of the areas for future research, this book serves as a valuable resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

Weight: 854g
Dimension: 251 x 180 x 20 (mm)
ISBN-13: 9781786395030
Edition number: 2 ed