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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
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Excellent- More about Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Format: Paperback / softback
Length: 198 pages
Publication date: 08 April 2024
Publisher: Taylor & Francis Ltd
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
Weight: 348g
Dimension: 155 x 234 x 15 (mm)
ISBN-13: 9781032362045
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