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Roger von Oech

Creative Contrarian: 20 "Wise Fool" Strategies to Boost Creativity and Curb Groupthink

Creative Contrarian: 20 "Wise Fool" Strategies to Boost Creativity and Curb Groupthink

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  • More about Creative Contrarian: 20 "Wise Fool" Strategies to Boost Creativity and Curb Groupthink


The Wise Fools are the archetypal contrarians known for their creativity, irreverence, and humor. They challenge established procedures and engage in creative thinking, offering 20 Wise Fool Strategies to boost creativity and curb group think. This book is a valuable resource for anyone seeking fresh solutions to common problems.

Format: Hardback
Length: 208 pages
Publication date: 18 November 2021
Publisher: John Wiley & Sons Inc


The Wise Fool, a quintessential contrarian renowned for his creativity, irreverence, and humor, has a unique perspective on life. Throughout history, influential decision-makers such as Egyptian pharaohs, Chinese emperors, Persian sultans, and European kings sought the counsel of Wise Fools to challenge the assumptions that hindered their progress. In his book "The Creative Contrarian," Dr. Roger von Oech, a best-selling author, speaker, and toy designer, offers readers a comprehensive "Wise Fool Guide" to encourage unconventional thinking and break free from conventional procedures.

Through a wealth of stories and examples, von Oech presents 20 Wise Fool Strategies that can be applied in various fields, including business, design, education, and any environment where innovative ideas are valued. These strategies cover a range of topics, from reversing perspectives to bucking the crowd, flexing risk muscles, seeking alternative right answers, and developing a thick skin.

By adopting the Wise Fool's perspective, readers can gain new insights and unlock their creativity. Von Oech emphasizes the importance of exercising humility, imagining unintended outcomes, and developing a resilient mindset in an unpredictable world. He encourages readers to challenge the status quo, question assumptions, and embrace unconventional thinking to find innovative solutions to complex problems.

"The Creative Contrarian" is a valuable resource for anyone seeking to break free from the constraints of traditional thinking and embrace a more creative approach to problem-solving. With its practical strategies and insightful anecdotes, this book provides a roadmap for individuals and organizations looking to thrive in a rapidly changing world.

Weight: 408g
Dimension: 145 x 223 x 18 (mm)
ISBN-13: 9781119843269

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