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Cross-Cultural Management: With Insights from Brain Science
Cross-Cultural Management: With Insights from Brain Science
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Cross-Cultural Management: With Insights from Brain Science explores the impact of culture in international business, global/glocal leadership, cross-cultural marketing, and negotiation, and discusses diversity management, bias management, cross-cultural motivation strategies, and change management. It incorporates latest findings from cultural neuroscience and evolutionary biology to gain a deeper and broader understanding of the subjects.
Format: Hardback
Length: 338 pages
Publication date: 17 September 2019
Publisher: Taylor & Francis Ltd
Cross-Cultural Management: With Insights from Brain Science delves into a comprehensive exploration of the profound influence of culture in international business and its reciprocal impact on businesses and individuals alike. It offers critical and in-depth insights into various facets of globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. Furthermore, this textbook delves into a range of topics that are often overlooked in mainstream management, including diversity management, bias management, cross-cultural motivation strategies, and change management.
While the dominant paradigm in the field tends to perceive culture as fixed, nations as synonymous with culture, and values as binary, this book takes a distinct approach. It adopts the dynamic paradigm, which views national values as a tentative first approximation and complements it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static, context plays a pivotal role in shaping the mind, opposing values coexist, change is an ongoing process, and individuals can cultivate a multicultural mindset.
A distinctive feature of this book is its interdisciplinary approach. It stands as the first textbook in cross-cultural management to incorporate the latest findings from the emerging field of cultural neuroscience and evolutionary biology in its discussion. By adopting a holistic approach, this textbook aims to provide readers with a deeper and broader understanding of the subjects at hand.
Weight: 830g
Dimension: 184 x 260 x 29 (mm)
ISBN-13: 9781138304659
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