Cross-device Web Search

This book examines cross-device search behavior, covering querying, gazing, clicking, and touching, and is of interest to academics, students, and practitioners in library and information science, computer science, and management science.

Format: Paperback / softback
Length: 138 pages
Publication date: 14 April 2022
Publisher: Taylor & Francis Ltd

This groundbreaking book is the first to delve into the intricate world of cross-device search behavior. It explores a wide array of behaviors that occur when individuals use multiple devices to conduct their search queries, including but not limited to querying, gazing, clicking, and touching.

Written for academics, students, and practitioners alike, this comprehensive resource offers valuable insights into the evolving landscape of cross-device search. It will be of particular interest to those studying library and information science, computer science, and management science, as well as internet service providers who are seeking to understand the latest trends and strategies in this field.

The book is organized into five chapters, each dedicated to exploring different aspects of cross-device search behavior. In the first chapter, the authors provide an overview of the current state of research in this area, highlighting the key challenges and opportunities that exist. They then delve into the various behaviors that are involved in cross-device search, such as querying, gazing, clicking, and touching.

In the second chapter, the authors examine the factors that influence cross-device search behavior, including user preferences, device capabilities, and search context. They explore how these factors shape the way individuals interact with search engines and how they navigate through the search results.

The third chapter focuses on the impact of cross-device search behavior on user experience. The authors discuss how individuals perceive and evaluate search results across different devices and how this affects their decision-making process. They also explore the strategies that search engines and web developers can employ to enhance the cross-device search experience.

In the fourth chapter, the authors explore the ethical and privacy implications of cross-device search behavior. They discuss how individuals' search histories and preferences can be tracked across multiple devices and how this information can be used to target advertising or manipulate user behavior. They also offer recommendations for how individuals can protect their privacy and control their data in the age of cross-device search.

The fifth chapter concludes the book by discussing the future of cross-device search behavior. The authors predict how the landscape of search will evolve in the coming years, including the emergence of new devices and technologies, and the changing preferences and behaviors of search users. They also offer suggestions for how search engines and web developers can adapt to these changes and remain competitive in the ever-changing digital landscape.

In conclusion, this groundbreaking book is a must-read for anyone interested in the field of cross-device search behavior. It provides a comprehensive and insightful exploration of the various behaviors that occur when individuals use multiple devices to conduct their search queries, and offers valuable insights into the factors that influence these behaviors. Whether you are an academic, a student, or a practitioner, this book will provide you with valuable knowledge and tools that can help you better understand and navigate the world of cross-device search.

Weight: 480g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367193133