Cultural Tourism and Cantonese Opera

Cultural tourism is an experiential tourism that seeks new and deep cultural experiences. This book explores the tourist attitude toward Cantonese Opera as a cultural product of the Greater Bay Area, providing valuable insights for practitioners, arts administrators, and researchers. It can also serve as a text for undergraduate and graduate courses in arts administration and tourism.

Format: Paperback / softback
Length: 98 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

Cultural tourism is an immersive form of travel that revolves around seeking and engaging in novel and profound cultural experiences. In this comprehensive work, the author aims to enrich the tourism literature by examining the attitudes of tourists towards various aspects of Cantonese Opera, a cultural gem of the Greater Bay Area.

The book commences with a broad overview of Cantonese Opera's historical backdrop, providing readers with a foundational understanding of its origins and evolution. Chapter 2 delves into a detailed historical analysis of Cantonese Opera's development within the Greater Bay Area, shedding light on its historical trajectory and the significant contributions made by various artists and performers. Chapter 3 introduces the concept of Cantonese Opera as a cultural product, emphasizing its unique characteristics, artistic merits, and cultural significance. Chapter 4 explores the multifaceted relationship between Cantonese Opera and tourism development in the Greater Bay Area, examining how it has been leveraged as a cultural asset to attract visitors and promote economic growth. Chapter 5 examines the trends of modernisation and integration of Cantonese Opera within the Greater Bay Area, highlighting how it has adapted to contemporary times while preserving its traditional essence. Finally, Chapter 6 presents a case study in Macau, providing a practical perspective on how Cantonese Opera is being promoted and celebrated as a cultural tourism attraction.

This book is of paramount importance to tourism practitioners and arts administrators, serving as a valuable resource for understanding the market and catering to the interests of those passionate about Cantonese Opera and cultural tourism. It is also an invaluable tool for social science researchers, as well as individuals in related fields such as arts administration and tourism officers. Furthermore, this book can be effectively utilized as a text for advanced-level undergraduate courses in arts administration and tourism, as well as for teaching graduate students in tourism and related disciplines. Government officials and practitioners can also benefit from this book, as it offers valuable insights into improving the management and promotion of city and tourism services.

Weight: 152g
Dimension: 215 x 138 x 8 (mm)
ISBN-13: 9780367743826