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Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market
Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market
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- More about Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market
Format: Paperback / softback
Length: 108 pages
Publication date: 12 February 2023
Publisher: Springer International Publishing AG
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Weight: 203g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031235733
Edition number: 1st ed. 2023
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