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Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
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The book "UX Analytics: A Practical Guide for Digital Business Professionals" is a comprehensive guide to UX analytics that provides practical insights and tools for making data-driven decisions in digital optimization.
Format: Hardback
Length: 326 pages
Publication date: 13 February 2023
Publisher: Taylor & Francis Ltd
This comprehensive guide to UX analytics is a valuable resource for digital business professionals at all levels, regardless of their background in analytics. It serves as a handy reference, featuring over 50 case studies and 35 cheat sheets that provide practical guidance for making informed decisions. Authored by a trained software engineer and multichannel marketing expert, the guide teaches the C-SUITE method, a systematic approach for applying UX analytics to any digital optimization challenge.
The book begins by introducing the fundamentals of UX analytics and explaining how it can help businesses improve their online presence and customer engagement. It then delves into the C-SUITE method, which comprises five steps: Collect, Understand, Specify, Test, and Evaluate. Each step is thoroughly explained, with examples and practical tips to assist readers in applying the method to their own projects.
Throughout the guide, real-world case studies are presented to illustrate the practical application of UX analytics. These case studies cover a wide range of industries, including e-commerce, healthcare, finance, and media, and showcase how businesses have successfully leveraged UX analytics to achieve their goals. The cheat sheets, which provide concise summaries of key concepts and techniques, are particularly helpful for quick reference and review.
In addition to its practical value, the guide also offers insights into the latest trends and best practices in UX analytics. It discusses the importance of data-driven decision-making, the role of user research, and the use of analytics tools and techniques to measure and optimize user experiences.
Whether you are a UX professional, a business owner, or a marketing manager, this guide will provide you with the knowledge and tools you need to effectively apply UX analytics to your digital optimization challenges. It is a must-read for anyone who wants to stay ahead of the curve and improve the user experience of their digital products and services.
Weight: 790g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032370774
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