Moritz Tischer
Customer Experience Management in Business-to-Business-Markten: Eine branchenubergreifende Untersuchung zu Konzeption, Messung und Wirkungen
Customer Experience Management in Business-to-Business-Markten: Eine branchenubergreifende Untersuchung zu Konzeption, Messung und Wirkungen
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- More about Customer Experience Management in Business-to-Business-Markten: Eine branchenubergreifende Untersuchung zu Konzeption, Messung und Wirkungen
Format: Paperback / softback
Length: 192 pages
Publication date: 03 December 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Moritz Tischer zeigt die Bedeutung organisationaler Kompetenzen für das erfolgreiche Management der Kundenerfahrung (Customer Experience) in B2B-Märkten und leitet Handlungsempfehlungen für die Unternehmenspraxis ab.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658397265
Edition number: 1. Aufl. 2022
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