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Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges
Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges
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- More about Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges
Format: Hardback
Length: 160 pages
Publication date: 18 September 2024
Publisher: CABI Publishing
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
Dimension: 244 x 172 (mm)
ISBN-13: 9781800626775
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