Customer Needs And Strategic Management: Left-right Circles Analysis

The book "Customer First" develops a Left-Right Circles theory that depicts customer needs as the Left Circle and how a company develops its own strengths as competencies. The approaches apply to serving customers and stakeholders, non-profit organizations, and personal relationships, helping to enhance harmony and joy.

Format: Hardback
Length: 184 pages
Publication date: 20 July 2022
Publisher: World Scientific Publishing Co Pte Ltd

Customer First, or even Customer as the Sole Purpose, has been hailed as the golden principle to conduct business in our commercial world. However, to many, practicing it is not as straightforward as it seems. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a Left-Right Circles theory, where customer needs are depicted as the Left Circle. The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The Right Circle in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby build a strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.

Customer First, or even Customer as the Sole Purpose, has been hailed as the golden principle to conduct business in our commercial world. However, to many, practicing it is not as straightforward as it seems. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a Left-Right Circles theory, where customer needs are depicted as the Left Circle. The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The Right Circle in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby build a strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.

ISBN-13: 9789811252884