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Fred Selnes,Michael D. Johnson
Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
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- More about Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers
Format: Hardback
Length: 144 pages
Publication date: 18 March 2025
Publisher: MIT Press Ltd
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
Weight: 350g
Dimension: 236 x 160 x 20 (mm)
ISBN-13: 9780262049627
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