Gerhard Raab,Riad A. Ajami,G. Jason Goddard
Customer Relationship Management: A Global Perspective
Customer Relationship Management: A Global Perspective
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- Condition: Brand new
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Format: Paperback / softback
Length: 214 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
Weight: 338g
Dimension: 233 x 155 x 14 (mm)
ISBN-13: 9781032838021
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