Gerhard Raab,Riad A. Ajami,G. Jason Goddard
Customer Relationship Management: A Global Perspective
Customer Relationship Management: A Global Perspective
💎 Earn 184 Points (£1.84) on this item.
YOU SAVE £2.19
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £3.89. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Customer Relationship Management: A Global Perspective
Format: Paperback / softback
Length: 214 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
Weight: 338g
Dimension: 233 x 155 x 14 (mm)
ISBN-13: 9781032838021
UK and International shipping information
UK and International shipping information
We deliver throughout the United Kingdom and to 128 countries and territories worldwide, including the United States, Australia, Canada, Germany, Spain and France.
