G. Shainesh,Jagdish N. Sheth,Varsha Jain
Customer Relationship Management in the Digital Age
Customer Relationship Management in the Digital Age
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Format: Hardback
Length: 238 pages
Publication date: 12 June 2025
Publisher: Taylor & Francis Ltd
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
Weight: 620g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032854380
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