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Kerstin Sayer

Customer Success Management im Kontext der Anbieterintegration: Konzeption und empirische Betrachtung von B2B Anbieter-Kunden-Beziehungen

Customer Success Management im Kontext der Anbieterintegration: Konzeption und empirische Betrachtung von B2B Anbieter-Kunden-Beziehungen

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Format: Paperback / softback
Length: 323 pages
Publication date: 29 December 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Neue digitale Zugänge zum Kunden und eine zunehmende Beziehungsorientierung sowie kürzere Beziehungszyklen durch mehr Dynamik und Flexibilität auf dem Markt leiten in B2B-Unternehmen einen Perspektivwechsel ein.


Dimension: 210 x 148 (mm)
ISBN-13: 9783658469122

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