Andreas Kramer,Thomas Burgartz,Christina Muzzu
Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
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- More about Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Format: Hardback
Length: 348 pages
Publication date: 17 July 2025
Publisher: Springer International Publishing AG
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031904967
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