Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies

This book provides a comprehensive guide to developing an effective retail strategy, drawing lessons from the Indian organized retail sector and exploring the impact of customer needs on emerging economies. It emphasizes the importance of agility, a customer-centric approach, and clarity in implementing retail strategies in emerging markets.

Format: Hardback
Length: 175 pages
Publication date: 27 June 2023
Publisher: Springer Verlag, Singapore

This comprehensive book offers a treasure trove of cutting-edge knowledge for crafting an effective retail strategy, drawing valuable insights from the organized retail sector in India. It delves into the intricate realm of customer needs and their profound impact on the development of successful retailing strategies, particularly in emerging economies where consumer behavior is constantly evolving. The book explores the crucial importance of adapting retailing strategies to the unique challenges of emerging economies, emphasizing the need for agility and forward-thinking to implement a customer-centric approach that permeates the entire retail value chain, from upstream suppliers to downstream retailers. It sheds light on the essential elements required to transition from a product-centric mindset to a desired customer-centric state, including the identification of precise tools and techniques that will enable retailers to make this transformative shift.

Furthermore, this book serves as a valuable guide for practitioners seeking to cultivate a culture of customer-centricity within their organizations. It provides a comprehensive exploration of various retail strategy concepts and their practical implementation, empowering practitioners to navigate the complex landscape of retail marketing with confidence and expertise. The book is structured into two studies, each offering a comprehensive solution to the multifaceted and intricate questions of retail marketing.

By delving into the intricacies of customer needs, retail strategy development, and customer-centricity, this book offers a holistic perspective on the retail industry. It is an invaluable resource for professionals, students, and anyone interested in gaining a deeper understanding of the dynamic world of retail and the strategies required for success in today's competitive marketplace.

Weight: 372g
Dimension: 155 x 218 x 18 (mm)
ISBN-13: 9789811935923
Edition number: 1st ed. 2023