Jan-Paul Ludtke,Michael Fretschner
D2C – Direkte Kundenbeziehungen statt Plattformabhangigkeit: Wie Direct-to-Consumer-Geschaftsmodelle funktionieren konnen
D2C – Direkte Kundenbeziehungen statt Plattformabhangigkeit: Wie Direct-to-Consumer-Geschaftsmodelle funktionieren konnen
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- More about D2C – Direkte Kundenbeziehungen statt Plattformabhangigkeit: Wie Direct-to-Consumer-Geschaftsmodelle funktionieren konnen
Format: Paperback / softback
Length: 95 pages
Publication date: 13 March 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dieses Buch zeigt kompakt auf, warum es für Unternehmen jeder Größe unumgänglich geworden ist, direkte Beziehungen zu ihren Kunden aufzubauen – nicht zuletzt, weil Plattformen wie Amazon, Google und Meta den Zugang zu Konsumenten oligopolisiert haben.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658439316
Edition number: 2024 ed.
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